Clean Swap: Black Mascara

Mascara is one of those items we’re all very loyal to. Whether you’re talking to a Maybelline Great Lash, Diorshow or a Benefit They’re Real fan, they’ll all rave about their own choice and how long they’ve used it. After trying a bunch of mascaras I could easily tell you that I was a Benefit They’re Real fan and I used it for around 5 years. I swore by it, bought it about 100 times and recommended it to about double that many people. I loved it and I wasn’t looking forward to trying a bunch of non toxic mascaras until I again found “the one.”

Little did I know that the first one I tried was going to be a great fit. W3ll People’s Expressionist mascara was recommended by a close friend and I haven’t had to try another one.

Clean Swap_ Mascara

Why is it worth the swap?

Benefit They’re Real Mascara

Think Dirty Rating: 5

EWG Skin Deep Rating: 4

Dirty Ingredients:

  • TRIETHANOLAMINE: Strong evidence that it’s a skin and respiratory allergen
  • BHT: proven animal carcinogen, may be a human carcinogen
  • PHENOXYETHANOL: may cause skin irritation and is a potential neurotoxin
  • SODIUM LAURETH-12 SULFATE: may cause mild irritations with contacts with eyes
  • TOCOPHERYL ACETATE: allergen, may cause skin irritation
  • POTASSIUM SORBATE: allergen, may cause skin irritation

W3ll People Expressionist Mascara

Think Dirty Rating: 1

EWG Skin Deep Rating: 1


Aqua (Water), Cera Alba (Beeswax)*, C10-18 Tryglycerides, Stearic Acid, Copernica Cerifera Cera / Copernicia Cerifera Cera (Canuba) Wax*, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glyceryl Caprylate, Glycerin, Potassium Sorbate, Sodium Hydroxide, Sodium Benzoate, Xanthum Gum, Cellulose, Tocopherol, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil [+/-Cl 77891 Titanium Dioxide, Cl 77491 and Cl 77499 Iron Oxides, Cl 77007 Ultramarines, Cl 74570 Carmine]

*Ingredient from Organic Farming


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—All info on ingredients and the possible health repercussions are from the Think Dirty App and EWG Skin Deep Database, diccia’s two favorite references when making smarter beauty decisions—

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